A good customer stops paying and your monthly total barely moves. You find out when they cancel.
Eleven questions on how fast your business actually notices. About three minutes, and you see your score before we ask for anything.
This is not a discipline problem. Every payment platform reports totals, and a total is built to hide the one customer who quietly stopped.
You usually find out at the cancellation. This notices the quiet weeks before it.
- Free
- No card, no call, no pitch before your score
- Built for recurring revenue
- Memberships, retainers, programs, anything paid more than once
- No benchmarks
- Your answers against a fixed standard, never against other people
Who this is for
You run a coaching program
Members pay monthly or by instalment, and the one who stops is a line you never see.
You run an agency or retainers
Invoices go out every month, and outstanding is one number that hides which client is late.
You run a membership, studio or community
People pay until they stop, and the total shrinks too slowly to notice on its own.
If every sale is a new customer, you will still get a report, and fewer of these findings will apply to you.
You do not have a churn problem. You have a totals problem.
Your payment platform and your bank both answer the question of how much came in. Neither answers who is missing. So a good customer stops, the total moves by one small line, and you learn about it when the cancellation email lands. That is not carelessness. It is what totals do.
What the total hides
- The monthly figure looks fine, so you get on with the day.
- The cancellation email is how you find out someone left, and by then the conversation you could have had is gone.
- Unpaid invoices live in a tab you open when cash gets tight.
- You could not say, right now, which three customers your revenue would fall apart without.
You will know your score, and the one area where you are most exposed
- A Revenue Control Score from 0 to 100, against a fixed standard, never against other people.
- The area where you are most exposed, in one plain sentence about your business.
- The areas already working, so you know what not to touch.
- Then, if you want names instead of a score, the $97 scan reads your payment records and builds your 30-day roadmap from them.
The score is about how fast you would notice. The scan is about who.
The score reflects your answers, not an audit of your books, and it is not a promise of results.
What the Revenue Control Assessment measures
The Revenue Control Assessment is a free eleven-question diagnostic for owners of coaching, membership, agency and retainer businesses. It scores one thing: how fast you would actually notice when a customer stops paying, and whether anyone would do anything about it. Seven questions produce the score, across six areas: revenue visibility, payment recovery, customer retention visibility, follow-up accountability, next-offer systems and operating visibility. Four more ask about the shape of the business and never affect the number you are shown. The result is a score from 0 to 100 and one of four bands: reactive, partially controlled, structured, or highly controlled.
It is scored against a fixed standard rather than against other businesses. There is no benchmark and no percentile, by construction: the scoring function receives one person’s answers and has no access to anyone else’s, so a comparison cannot be produced even by accident.
How do I know if my business is losing revenue without noticing?
The practical test is how fast you could explain a drop, not whether you would eventually spot one. If revenue came in fifteen percent under plan, could you say exactly why within the hour, or would it take days of digging? The Revenue Control Assessment scores that across 6 areas: whether a change gets noticed, whether failed payments get recovered, whether a good customer going quiet raises a flag, who owns the follow-up, whether there is a defined next offer, and how many systems you would have to open to find out.
What is a Revenue Control Score?
A Revenue Control Score is a number from 0 to 100 describing how well a business catches revenue problems before they cost money, produced by 7 scored questions across 6 weighted areas. Scores fall into four bands: reactive, partially controlled, structured, highly controlled. It measures the systems around your revenue, not the revenue itself, so a growing business with no monitoring can score low and a smaller, well-run one can score high.
Is the Revenue Control Assessment free, and how long does it take?
Yes, it is free, and it takes about three minutes. There are 18 questions in total. You see your score on screen before being asked for an email address, and the email exists so you still have the breakdown tomorrow.
Is my score compared against other businesses?
No. There is no benchmark and no percentile anywhere in the result. Your answers are scored against a fixed standard, and the scoring function only ever receives one person's answers, so a comparison against anyone else cannot be produced even by accident. Any tool that shows you a percentile after eleven self-reported questions is describing the people who happened to take its quiz, not your industry.
What is the difference between the assessment and the Revenue Leak Scan?
The assessment scores your answers; the $97 Revenue Leak Scan reads your actual payment records. Answers can tell you where to look and cannot tell you what it is costing you. The scan connects to the account your money lands in and reports only what those records can prove: who broke their own payment rhythm, who stopped paying, what is sitting unpaid, and how concentrated your revenue is.
What can payment data not tell you?
Payment records are honest but narrow. They cannot say whether anyone called the customer who stopped, whether that customer meant to leave, whether a refund was a complaint or a favour, or whether a lead was ever followed up. Anything that depends on those answers needs the systems around the money rather than the money itself, and no scan of a payment processor will produce it.
Who is the Revenue Control Assessment for?
It is built for owner-operated businesses with recurring or repeat revenue, typically coaching and training businesses, memberships, agencies and retainer-based services. It assumes customers pay you more than once, because most of what it measures is about noticing when someone stops. A business whose every sale is a new customer will still get a score, and fewer of the questions will apply.
Does a low score mean my business is in trouble?
No. A low score means problems are being caught after they cost money rather than before, which is ordinary in a business that grew faster than the systems protecting it. The score describes how much of your revenue safety depends on somebody remembering to check, and that is a fixable thing rather than a verdict.